At Influence & Impact Strategies, we support businesses in their development by providing in-depth expertise in marketing and sales. Our expertise applies to various sectors, including construction, recycling, industry, and logistics.
Working alongside an international network of experienced professionals, we develop tailored solutions to meet each company’s specific needs and objectives. With a methodology based on precise performance indicators, our strategies ensure measurable results and the flexibility to adapt to market changes.
Strategic and Personalized Support
We design strategic roadmaps to guide businesses in their growth. Our benchmarking studies and product training help optimize positioning and strengthen commercial impact.
Our Go-to-Market strategies are developed to ensure effective market entry and maximize visibility. We offer comprehensive marketing support, including branding, smarketing, product marketing, public relations, digital strategies, event organization, and customer engagement campaigns.
Each service is designed to meet the unique needs of our clients, combining a global and personalized approach to ensure lasting success.

Key
positions:
Is your business missing out on the Power of Smarketing ?
A different approach was tested—an alliance that should not be overlooked, especially in an era where new technologies tend to dominate. Breaking down silos and creating a powerful synergy between two complementary forces—marketing and sales—proves to be a winning strategy. And the results speak for themselves. Welcome to the era of Smarketing!


Is your brand making the IMPACT it should ?
In today’s competitive market, building a strong and recognizable brand is not optional—it’s essential for business success. We understand that branding is more than just a logo or slogan—it’s the way your team behave, your tone and manner, your vision and mission but it is also about customers! How customers perceive you, engage with you, and ultimately choose to do business with you.

Are you underestimating the Press in your market expansion?
When a company enters a new market, it faces several challenges: raising awareness of its offer, building credibility, and capturing the attention of its target audience. In this context, the press plays a crucial role.



Launching a new product or service is an exciting adventure, but without a well-defined strategy, even the best idea can get lost in the competitive landscape. A Go-To-Market (GTM) strategy is the compass that guides your business toward success by targeting the right customers, at the right time, with the right message.